6-Month Blended Learning Program
Online Module
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Self-paced, interactive courses hosted by Kotler Business School
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Flexible learning tailored to professionals' goals and schedules
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Learn from world-renowned business thought leaders and global experts
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Designed to meet the evolving needs of executive-level professionals
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In-Person Module
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Face-to-face sessions every weekend in major cities across Türkiye hosted by Kotler Business School Türkiye with a partner university
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Delivered in collaboration with a partner university faculty
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In-person courses every weekend for 2-months or in an intensive format of 1 to 2 weeks period for greater flexibility
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Hands-on learning, networking, and real-world business application
Online Module Content
Enrolled students will have access to a wide range of elective and core courses across multiple subject areas of Business Administration, including but not limited to: Finance, Management, Human Resources, Production Management​, and Marketing.
These courses are delivered by prominent, internationally respected faculty members from Kotler Business School Global, bringing together academic excellence and real-world expertise from across the globe.
In-Person Module Content
The Marketing and Management concentration, currently offered by KBS Türkiye, focuses on developing strategic, brand-savvy, and globally minded leaders. Students will engage with cutting-edge topics at the intersection of strategic leadership, market innovation, and organizational development.
While the current concentration in Türkiye focuses on Marketing and Management, KBS Türkiye is actively expanding its offerings to include additional areas of concentration such as:
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Public Relations and Communications
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Accounting and Finance
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Organizational Behavior and Industrial Psychology
This evolving academic portfolio allows students to tailor their learning experience according to their career goals and areas of interest, supported by an international academic network and local expertise.
Courses Offered by
Kotler Business School Türkiye
The Marketing and Management concentration, currently offered by Kotler Business School Türkiye, focuses on developing strategic, brand-savvy, and globally minded leaders. Students will engage with cutting-edge topics at the intersection of strategic leadership, market innovation, and organizational development.
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The Marketing and Management Concentration Course List:
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Market Entry Strategies – Navigating International Expansion
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Reputation Management and Corporate Image
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Strategic Management
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Corporate Identity Management
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Crisis Communication and Risk Management
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Organizational Learning and Collective Memory
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Building Learning Organizations
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Marketing Research: A Practical Overview
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New Trends in Marketing
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Customer Relationship Management (CRM)
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Strategic Brand Management
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Global Marketing in a Diverse World
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Business Ethics and Corporate Governance
